Whether you want to acknowledge it or not, your business success is directly tied to your personal growth potential. The ability of an entrepreneur to mature, take on new challenges, question the status quo and step forward with confidence will all impact your bottom line.
Of course, most people think that they just need a better marketing funnel or sales page so they ignore the most essential element of a business: you.
Personal development can get a bad rap because, when it’s done poorly, it’s little more than rah-rah cheerleading about confidence and chanting mantras. Any course or training or experience that leaves you feeling fired up and excited, but doesn’t create any actual change is no better than an amusement park roller coaster: Fun while it lasts but useless day to day.
Now, I don’t doubt that personal development teachers and coaches want their students to walk away changed but if you’re not equipped with a system to implement that change then it’s likely to be fleeting.