It’s a true fact that we can more easily see the issues that other people have in their businesses than in our own. And recently I was able to hear great business and marketing advice given to dozens of people but the most common response was a dismissive “yeah, but” followed by an excuse.
Yeah, I could narrow my niche but I really don’t want to leave out that group.
Yeah, I should be raising my prices but clients will get mad at me.
Yeah, I know implementation will make me money but if I don’t supervise that employee they’ll screw up.