It’s a weird side effect of loving systems to be enthralled with money & metrics in a business setting. For me, it’s the proof that the work done in a business with both strategy and processes can pay off in big ways.
It’s one of the reasons I hate results like “more confidence” and “feel better” when I really want to know if a strategy added more followers, sold more units, retained more sales and created more upsells.
So let’s talk about metrics and why most entrepreneurs are not connecting this nerdy look at the numbers with their income.