When there’s a holiday on the horizon, you can take time off AND use holidays as a tool in marketing your business. Thanks to automation you no longer need to work through the holidays, and with some planning ahead you can decide which holidays to take off and then prepare your marketing ahead of time. Continue Reading ￫
It’s not hard to find a tutorial on how many emails you need for a launch, promotion, pre-launch, sales sequence or event announcement, but that’s usually where the help ends.
What about all the work that has to happen once you decide what emails you need to write?!
Well, I’ve got you covered today with 3 simple tricks I use to plan and write my email sequences for any circumstance. Continue Reading ￫
I might have a business management and communication degree, but it was surprisingly light on actually running a business. Most of my studies were around mass communication, management styles, and the history of advertising. Continue Reading ￫
It’s time for a little introspection and calendar inspection. Right now we’re in a sweet spot in the calendar where the year seems almost over (and with it the unending United States Presidential race!) but still with more than 4 months to go, there’s plenty of weeks to do the entrepreneur hustle. Continue Reading ￫
When it comes to launching it’s easy to focus on the copy, graphics, strategy, software and team but most entrepreneurs ignore the one big thing that will make or break their success.
Their own health and well being. Continue Reading ￫
Before I dive into our marketing plan and systems, I have to admit that our marketing is constantly in flux, based on what works, how our audience responds and, frankly, what I feel like doing. What you’re seeing today is a snapshot of what we do and the team that makes it all happen, because nothing bugs me more than an entrepreneur who pretends that this work is a) effortless or b) done alone. Continue Reading ￫
It should be pretty clear that I love systems of all kinds and in all areas of life – just last week I shared how working with a personal assistant, and creating systems for our time together has saved me a ton of time and work. But outside of business & home, it can be hard to see how systems work to your benefit. Continue Reading ￫
Entrepreneurs all want the same thing: more hours, extra hands, and the ability to focus on our zone of genius.
As people, we often have the same goals wishing we could do more fun projects, get out to spend time with friends and family, and get off work without seeing our homes as another unending project list. Continue Reading ￫
It’s summer, you’re busy, and still there’s a ton of things to do for life and work and family… how to fit it all in? Well, if you’re like most entrepreneurs, your smart phone has saved your bacon more than once! It’s a great way to look up information, send emails and listen to podcasts on the go, but I want to share a quick tip that I use every day to be more productive. Continue Reading ￫
Summer is officially upon us and that means longer days, warmer nights, and the inexplicable call of lounge chairs and hammocks everywhere. It might feel like everything slows down, especially when life is speeding up with holiday events, kids out of school demanding to be entertained, summer movies to see, and clients who take off on vacation; but if done wisely, you can actually maintain your momentum and avoid the end-of-summer sales slump that so many service providers are used to experiencing. Continue Reading ￫