“Yeah But…” {insert excuses}

It’s a true fact that we can more easily see the issues that other people have in their businesses than in our own. And recently I was able to hear great business and marketing advice given to dozens of people but the most common response was a dismissive “yeah, but” followed by an excuse.

Yeah, I could narrow my niche but I really don’t want to leave out that group.
Yeah, I should be raising my prices but clients will get mad at me.
Yeah, I know implementation will make me money but if I don’t supervise that employee they’ll screw up.


The “Perfect” Calendar for Entrepreneurs

I use five calendars. Seriously.

The first is my Google Calendar which has 5-in-1 because I like to see work-personal-client-media-finance separately, but still in one place. I won’t even attempt to describe my color coding to you.

The second calendar is a printed 11×14 hard copy from the Implementation Coaching Event I sponsored where all my marketing is spelled out for the coming year. And yes, color coded.

The third calendar is the giant picture frame I repurposed for launch planning – it’s where all the details of those 2015 launches go during planning sessions and then stays on my office wall until the launch is done.


Why firing your team can be the best thing you do this year

I once worked for a company that was famous for “blowing up the team” every 12-18 months. In short, this online business would go through a “transition” that resulted, in one way or another, every single member of the team leaving. Some would be let go, others would quit but this complete turnover, predictably, resulted in a lot of chaos.

When I talk about firing a team, I don’t mean throwing a grenade at your business and watching it all fall to pieces.

See, there’s a good way and a not so good way to fire, and the wrong way can destroy your reputation, hurt continuity, confuse your clients and more.


What do you need most in your business?

Recently I was reading a web forum about bloggers and it was fascinating to read anonymous feedback from readers for a variety of sites. One piece advice that was repeated several times over was to improve skills, whether that be photography, web design, writing or industry specific skills like painting, DIY or design.

And it got me thinking, how much of the time do we reflect on what we need vs fall victim to marketing?

Now, I don’t believe marketing is inherently bad or evil, just that one of the major tenets is to create need.


Stop with the boring already

It’s my curse in life that I’m easily bored by routines.

Many entrepreneurs have this issue, I’m sure, especially the creative type.

One thing that really annoys me is reading the same old content, seeing the same webinars, and hearing the same thing year after year.

It’s an easy trap to fall into, in fact I was thinking about the free call I’d planned for January and I immediately thought about goals, planning, staying on task, and wow, I was starting to bore myself!

(No offense to those who host such calls; I’m just old and cranky!)