Once you’ve made the commitment to regularly share content through a blog, podcast, or guest posting position, the challenge becomes creating fresh, exciting content regularly.
Today we’ll look at some simple ways to always have content marketing ideas you’re excited to write about ready to go.
First, make the commitment to writing content, even if it’s short, every week. By staying in content-creation mode, you’ll be on the lookout for ideas all the time.
Start a list, on your computer or in a journal, of blog post ideas or topics. You can get these anywhere – from other businesses, topics of conversation, anywhere! There’s no judgment when you add an idea to the list.
The second step is a little brainstorming. Ask yourself these questions:
1. What do I wish my clients knew before working with me?
2. What’s the biggest lie in my industry?
3. The question I am asked most frequently is ________, and
4. If I could let everyone know a single thing it would be ____________.
It’s okay if you think of 5 things you want people to know – that can easily be 5 blog posts.
Your third step is to set aside time each week to write or record content. Go through your ideas list and choose the topic that you’re most excited to write about. I don’t schedule out topics too far in advance, because I never want it to feel forced. Instead I write what’s on my heart to share.
Now you might be wondering, what about batching?
Batching is the process of doing a lot of content at once which is great, especially if you have expenses such as equipment rentals for video cameras or want to plan ahead so you’re not working on a blog post during your upcoming vacation.
I would caution you not to attempt to batch too much content at once, especially if you’re just starting out. Work on getting a month done at a time, and then add more when you’re ready.
And, while you don’t have to be perfect, consistency is important. Imagine you drove by a restaurant that was closed half the time or that changed its hours constantly. Not knowing what to expect day to day, you would probably not go there often. An online business that doesn’t give fresh content is a little like a storefront that never changes and it’s hard to see signs of life if you’re not marketing and communicating with your list.