As an entrepreneur, and generally stubborn person, learning how to quit has been one of the hardest lessons of my adult life. I’m not considering quitting my business, but in a hundred small ways I’ve learned the value of a tactical retreat – of quitting one path in favor of another.
“Quitters Never Win and Winners Never Quit” is quite frankly bullshit. It’s true, I suppose, that Olympic athletes don’t stop 10 yards from the finish line because it’s hard. But they do quit. They quit the flute when they take up ballet. They quit going out with friends, quit working with coaches that don’t help them reach their goals, quit drinking, give up on the idea of graduate school for a chance at a medal.
They do this the same way politicians quit the Senate when they become President, restaurants stop serving after midnight when there’s no customers, and stores quit stocking items that don’t sell.
People who become the best in the world and businesses that serve millions selectively quit all the time. Here’s how: Continue Reading →