She’s Got Systems

Find the systems you need to grow your business

3 lessons from iCon any business can use

Business Building by

The annual Infusionsoft user conference always brings interesting insights around marketing automation and the technology but it’s the non product features that leave a mark.

The first year I attended a pre-conference mixer and met 2 people who had been long time users and attendees. Interested in their experience, my friend Patrick Conley asked “what do you like most about the conference?” and their answer surprised me.

“You’ll find that the people at this conference don’t whine about the economy; they’re get-things-done, whatever-it-takes business owners and that mindset is really rare.”  Continue Reading ￫

How to Use Your Calendar to Create More Time

Systems by

It’s 2014. Everyone and their mother has a calendar, most of them based virtually. But what no one seems to do is manage their calendar and schedule in a way that creates time, allows for intentional focus, and maximizes the results you want to see in your business.

There are a thousand sites for parents to manage childcare, meal planning and soccer practice, but very few comparatively for entrepreneurs who experience long stretches of blank days and no idea how to fill them with activity that will actually grow the business.

(Note: yes, most business coaches out there will give you their homework and tell you that listening to audio teachings or filling out worksheets is how to spend your day, but we know better! I’m talking about actual, real life application, getting sh*t done work. And that’s the focus of this article today.)  Continue Reading ￫

How do you slice up your “Marketing Pie”

Marketing by

What is this marketing pie and can I eat it?

The “marketing pie” is a term used by business coaches the world over to describe the elements of your marketing strategy. “Slices” of the pie include Content Marketing (like blogging), email newsletters, media, online advertising, social media, YouTube videos, webinars, print advertising, networking events, groups and even more old school mediums like TV and radio commercials, billboards, and bench ads.
 Continue Reading ￫

Authenticity, Privacy, and Systems

Systems by

Since 2012 the marketing buzzword that everyone has hung their hat on has been “authenticity” – defined as the art of being yourself and sharing openly through your business without hiding behind a facade.

It’s a great goal, we can all stand to have more honesty and less b.s., especially when it comes to our work. Too many times people pretend there’s nothing wrong, life is easy and it’s a charmed existence. So sharing struggles and challenges and being honest is a step in the right direction.  Continue Reading ￫

3 ways to overcome project procrastination

Personal Development by

Procrastination, whether it comes in the form of homework, the snooze button, or your taxes, is a beast. In our personal lives, it may mean Spring Cleaning starts in August, or Christmas presents are shipped around March, but in business it’s much worse.

In some ways, entrepreneurs feel they’ve already beaten the procrastination beast by leaving the comfort of corporate, forming a business of some sort, and getting some stuff done.  Continue Reading ￫

It’s never just one thing

Business Building by

We were standing in the lobby of the Hyatt Regency Hotel before the Unstoppable Foundation Gala, discussing what this charity means personally and why we each chose to support it. Here’s what came to my mind:

In business, we rarely have just a single problem or issue. It’s often several that overlap and intersect, and solving one just puts more pressure on another. Say you’re having a hard time closing clients and your intake process is messy.  Continue Reading ￫

Is your marketing obnoxious?

Marketing by

I’m fairly certain that the grocery store I frequent thinks that I am on the verge of scurvy. Not that those who work there pay attention that closely, but their marketing software does. Every time I make a purchase it’s tracked and as a result of my shopping habits, coupons print with my receipts.

What my grocery store software doesn’t take into account is that I drive 15 minutes down the road to a local co-op to purchase all my fresh fruits and vegetables.

So it’s somewhat obnoxious when targeted ads for products or service you already purchase keep coming up (whether at the grocery store or online), because I don’t need to buy apples. The store simply needs better produce and more competitive pricing!  Continue Reading ￫

5 Lessons Learned in Cabo

Inspiring Businesses by

1. Change your view, change your business
There’s just something about getting into a different place whether it’s a nearby city or a tropical destination. You start to see things in a new way and break out of the rut that can be our routines.

I can’t tell you how often I was jotting down ideas on the beach or all about the night I stayed up until 6 to watch the sunrise. Break out of your daily habits and experience a new view on life.
 Continue Reading ￫

How to help your assistant provide stellar support

Team & Support by

Taking the step to get support for your online business is a big one, and it can definitely be long overdue for many business owners. Once you have an assistant, whether they’re virtual or in-person, it can be such a relief that it can be tempting to hand the work over and call it a day. But, establishing systems for key tasks can help your assistant provide even better support.

Let’s talk about a few of my favorite systems that I always establish as early in the relationship as possible.  Continue Reading ￫