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Why Systems Matter – Outsourcing

November 28, 2011 Outsourcing by Kelly Leave a Comment

Why do some businesses seem to grow and expand every time you blink and others wither and stagnate over time? Have you watched other entrepreneurs with amazing messages and programs suddenly hit a ceiling and burn out or shrink to playing small?

Building a healthy six or seven figure business takes a lot of work but even more importantly, it will take more than one person.

Last month I issued a challenge to start documenting the tasks that you’re doing every day in your business. Today, we’ll start looking at how systems can enable you to outsource the right way, and I’ll give you the next tactic in the journey to building a team that will enable you to have the successful, thriving business you want.

One thing I’m always asking myself is “why?” Why should you care (at all) when it comes to this information? Try finishing this statement:

“No one has ever said on his deathbed I wish…”

You know it, don’t you? “I wish I’d spent more time at the office.” If you’re spending all of your time in your business, running things, you’re never going to have the reach you could with a team, you’ll probably burn out very soon and your legacy ends when you stop working.

Outsourcing isn’t about working four hours a week so you can sip mojitos in the Virgin Islands. Outsourcing enables you to build a company that serves more people thus making more money and without your constant supervision. So you *can* have that mojito on the beach without shutting down your business or feeling guilty.

If you have that list of tasks you’re currently responsible for in your business I want you to highlight all of the tasks which generate revenue. So highlight time spent serving clients, marketing, networking, speaking, developing content.

Those are the tasks you need to do more – market more, produce more, serve more clients. You’ll be able to make time for more when you outsource all those things which are not highlighted on the list. Like bookkeeping, website updates, scheduling appointments, updating your blog, formatting your newsletter, sending invoices, booking flights for a trip.

Non-revenue generating activities are not unimportant – they provide the foundation for many of the revenue generating tasks that you do every week. Which is why I’m not suggesting you stop doing those things, but find someone else who can manage them for you.

Recently I met with a potential client in a Get Acquainted Session and was surprised to learn that over a year ago this person walked away from the business he’d built. Web domains expired, the list was stale and nothing was produced, developed or delivered in over a year. What was this entrepreneur’s goal? To turn a comatose business into $100,000 in revenue in mere months, a goal which was not realistic for the level of business building that needed to take place to regain lost momentum.

It was heartbreaking to see such a successful, thriving business which had suddenly stopped producing, killing the momentum in a way that would take years to recover. How I wished I could go back in time and suggest, kindly, that the overwhelmed owner bring in a support team, outsource many of the tasks and refocus his time on getting out some content until the time he was ready to give it more attention and energy.

You may not foresee a time when you’ll want to take a break from your business but it’s still important to have the systems in place to make it an available option. Start by identifying the tasks you’re performing and then note the ones that you can give up.

Next time I’ll share why the typical VA is underutilized, confused, and doesn’t provide you the leverage you need (to take on more clients or a well deserved break).

Systems for Recording Interviews with Mixergy

November 22, 2011 Systems by Kelly 7 Comments

During my recent interview for Mixergy, I referenced a system that I put together for Andrew Warner and his team regarding video interviews. Below I’ll share the flowchart I prepared for their team for setting up the interview and then posting the interview on the site.

When I share this with my private coaching clients I walk them through:

emails that need to be set up
filters to put in place
emails to be drafted
documents to create

 

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Through our work together my clients are able to create complete systems like this for every thing in their business. Some are creating teleseminars, programs, events or developing a product. Others are marketing, promoting, teaching, speaking and coaching and all of these tasks require systems to operate the business with maximum efficiency.

I don’t know about you but when I need to do something for the first time (such as write a difficult email or reach out to a colleague) it can take me hours to create from scratch. With systems I can recreate and improve on the work I’ve already done, saving me time and money.

It’s not enough to create one system for part of the process, with my clients we go from A to Z and document the way they work. Here’s the process once the Mixergy interview has been recorded:

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Can you tell which steps Andrew Warner can outsource? Also take into consideration the elements of each post you see on Mixergy. There’s typically a picture, some copy, links within the article, sponsorship intros, the audio file, a transcript, a headline and the video itself. How would each of those elements show up on the page for each and every post? Either Andrew would manage it himself or create a system like this one and teach a team member.

This isn’t a complete, teachable system but an overview. To be complete you’ll want instructions for sending and editing a 40-60 minute video file, copies of all those draft emails mentioned above as well as a link to the publishing calendar, the scheduling calendar and possibly even the log in details for Mixergy’s twitter account and website.

I hope these flow charts help you open up the possibility of what systems you can create in your business today. Remember to take just 3-5 minutes every day and work on one. And if you haven’t watched my Mixergy interview yet you can do so here: http://mixergy.com/azevedo-azevedo-interview/

Why Systems Matter – Customer Service

November 18, 2011 Customer Service by Kelly 2 Comments

Last week I traveled all the way from warm and laid back California to the cold, cold Northeast to spend a day with my mentor and coach Fabienne Fredrickson and visit some friends. In the course of the week I was blown away by the customer service at one business in particular.

But first, who cares? It’s not like this company is paying me to promote them and I certainly don’t have an affiliate relationship with the company. I’ve shared here before about why great customer service matters and even gave you my model for customer service that can be implemented in a mature business.

It doesn’t matter if you have a business and are the only employee, if you’re a million dollar company or even a multi-national corporation with locations in every major city. Customer Service is a critical system that every business needs to be successful.

And great customer service doesn’t happen by accident. It’s measured and researched and designed with you, the customer, in mind.

Last week I decided that I’d be flying in and out of Boston’s Logan airport and driving down to the coaching day with Fabienne via rental car.

The experience I had with Enterprise Rent a Car was phenomenal.

I’m not going to bother trying to deny that I often think four steps ahead in any given situation. It’s what I do.

When I landed in Boston I made my way to the luggage carousel, picked up my bag, and went out to the curb to catch the bus from the terminal to the rental car lot.

As the bus filled up with Enterprise customers my first thought was “be first off this bus so I’m not waiting in line for ten minutes for my car.”

I should not have worried!

When the bus pulled up I grabbed my things and was out the door before most people stood up. At the door there was an employee to help me with my bag, another who handed me a water bottle and a full counter of five agents ready to serve.

Even though I’d thought ahead to make sure I could get in and out of the office quickly, no one else had to wait as each customer was greeted and handled quickly.

(Trust me, if I’d had to wait behind the woman who didn’t own a car and couldn’t remember if she knew how to drive a stick and needed to be shown how to fuel up the car this would be an entirely different article!)

The agent who helped me, Andrew Piantidosi, was friendly and engaging. He shook my hand, asked how my flight was, offered me a map, and reminded me of all the options and offers that did not come standard. He was polite and accepted my “no thank you” without pushing me to upgrade. When we were done with the transaction he walked me out to the lot, carried my bag, and let me choose my car.

Did you catch that? I got to choose (a cute little death trap Fiat)! It was much better than the neon green Honda Fit… and adorable. Yes, it felt like a death trap because it was so tiny but the extra step of walking me out to the lot, showing me the options, and allowing me to make a decision felt luxurious.

And the reason I remember Andrew’s name was that he handed me his card and let me know that if I needed anything, anytime to give him a call. It was sincere and a great touch.

Ironically, the first commercial that came on TV when I settled into my hotel room that night was for Enterprise Rent a Car and I actually paid attention, noting that their customer service promise had been fulfilled in my visit.

The point here is not to rent from Enterprise, although I will again. Nothing that I experienced was an accident, it was researched, designed, measured and executed with precision. I witnessed the other agents shake the customer’s hand, take their bags and yes, explain how to fuel up a motor vehicle.

Knowing that this high level of customer service was standard gave me expectations that at any Enterprise office, with any agent other than Andrew Piantidosi, I would receive the same great experience. And I’ll be a repeat customer.

Don’t you want your clients and customers to say the same thing after they encounter your business? If you want to make an impression that lingers for weeks and months after the interaction then you need solid customer service systems to guarantee that your business is meeting and exceeding expectations.

If you need help discovering what that looks like in your business and how to implement it I’d love to chat in a simple get to know each other call. When you’re ready click here to register for a get acquainted call.

What Does a Systems Expert Do?

November 15, 2011 Systems by Kelly 1 Comment

Recently I visited a dear friend who asked, although we’d discussed our work many times, asked “but what do you do?”

As Albert Einstein famously said “if you can’t explain it simply, you don’t understand it well enough.”

With that in mind, let me tell you the type of person and business I most often work with and the work I do for them.

I work with busy entrepreneurs who own at least one business and don’t have time to do everything they need or want to do themselves. Since cloning seems to be several decades away from feasibility these owners need to teach and train someone else to help them complete tasks in their business and do so competently.

Experts at the pinnacle of every field have learned the value of leveraging time and expertise to be more efficient.

Your doctor probably does not check you in for your appointment, take your co-pay, record your weight and take your blood pressure. A nurse performs these tasks so the doctor can see more patients in a given day (because medical school is expensive and great doctors are not a commodity).

My local, small town accountant who does my personal and business taxes does not prepare the packets, copy forms, or request documents. He has a team that compiles all of the required data from me before he will sit down and calculate my forms. He doesn’t even call to schedule the appointments and handle the billing – the front desk staff will make those arrangements.

The truck driver does not stack the food on the pallets or wrap each pallet and load them in before hooking up and taking the long haul. He simply shows up with the cab and hooks up the flat bed. Which enables the trained driver to cover more miles than if he was responsible for each step of the process.

In your start up business you’re often responsible for everything on your own, but the hard part is learning when to teach your system to someone else on the team.

What if I don’t have systems in my business?

You may not have a documented system but in most cases, entrepreneurs have preferences for everything that they do. The timing of a blog post or the font you use are both parts of a system. You may not be able to articulate what you want but that’s where I come in to ascertain how you work, what you like and then to create your comprehensive system.

Some call this an Operations Manual, some a Standard Operating Procedure; I call it a Playbook. I describe in my free book download how I came to use this term and why I think it perfectly describes the inner workings of a business.

After you create my Playbook, what then?

Your Playbook looks unlike any resource any other company has at their disposal. It’s customized instructions reflect the way YOU do business, the quirks and preferences you have honed over the months and years. Understanding that there are a multitude of learning styles, I create all the tools for your team including using screenshots, detailed written instructions and short videos. Obviously, this takes some time because it’s custom made to support your business and needs. Knowing what you want is the first step to asking for it.

How do you do that?

It’s hard to describe how I do this work because in some ways I’ve always been organized and analytical. I was the six year old who would organize the shopping basket so everything fit without smooshing the bread.

But when I’m supporting a business to create the systems they need to grow I work in their business, I experience the team, the technology and what you have in place so I can take it to the next level and provide you the leverage you truly desire. By experiencing how you work now, I can easily see the gaps and discuss solutions that will deliver more time, clients, and support in your business.

I find that all of my clients have a big vision for their business – they know why they’re working so hard to make it successful but get stuck figuring out how to make it reality. My unique gift and the crux of what I “do” is to show you the how.

To my friend I was able to say, “I help successful but stuck entrepreneurs discover how to grow their business by developing systems they can delegate in order to free up more time to build the business and enjoy their success. I love what I do.”

What Are Systems?

November 14, 2011 Systems by Kelly 1 Comment

In talking with some friends and colleagues I’ve decided to back up and get into the basics of explaining the work I do and why I pour my life and energy into this business. Let’s start with the very first question – what is a “system?” and then I’ll segue into “why does it matter?”

You unconsciously use systems every day in all areas of your life.

When you wake up, brush your teeth, comb your hair and get dressed – that’s a system. It’s one your parents probably instilled in you from a very early age. Weekdays when you pick up a briefcase or purse, get in your car, drive to an office, unlock the door and put your lunch in the fridge – that’s another system. No one had to teach you with a manual how to get to the office in the morning but you developed those habits over time.

After a networking event when you make notes on the business cards you’ve received, reach out with emails and file those cards away for reference – it’s a system. Such emails and notes are usually personalized, created over  time and refined but it’s a system you use.

Even at the end of the day when you put spaghetti noodles on the stove, heat up the tomato sauce, add spices and broil the garlic bread for dinner: you’re performing a system. Systems are the way you perform tasks that have individual components forming a whole and when practiced provide consistency and stability.

The amazing thing about systems is that even if it seems natural, each step has actually been taught and refined over the years. If your water boils over you learn to turn the heat down. If you get hungry mid-morning at the office you practice carrying a snack as well as lunch. And if there’s a particular street or intersection with construction you quickly find an alternative route to get to work.

One of the reasons I’m so drawn to this work is because I have always been a very naturally organized person but it does not bother me if you do not have routines, structures and systems in your personal life. If you can never find your keys in the morning or routinely forget to return a library book, then so be it. What compels me to step out every day and reach entrepreneurs with my message is that if you do not have systems in your business then you will fail to reach your highest earning potential, impact in your field, or enjoy the fruits of your labor.

In short, systems enable freedom for both your business and personal time and that is something I’m committed to helping thousands of entrepreneurs achieve.

Preparing for Success

November 1, 2011 Systems by Kelly 2 Comments

Recently my fabulous mentor, Fabienne Fredrickson, made her Quick Start Guide on Attracting 3 New Clients available FREE and in re-reading it I was encouraged to write this post. While the free deal may have expired it is a great resource for getting yourself ready for success and attracting more clients to your business.

In the guide, Fabienne discusses how the universe hates a vacuum and will act to fill a void. So when she’s ready for new clients she’ll grab some blank client folders and label them:

New Client #1
New Client #2
New Client #3

Recently, I shared with a colleague how to use the same principle to attract other outcomes in your business and I want to show you how to create a simple system so you can say yes to the right opportunities!

In Gmail there’s a great lab feature called “Canned Responses” that enables you to respond with a prepared response to emails but, unlike auto responders, you can edit and personalize the email before it is sent.

First I created a generic “YES!” email in response to the request to present basic systems for online businesses to a teleseminar audience.

By saving this as a canned response I am aligning my intent to speak with more audiences about integrating systems and preparing for success.

And, as Fabienne teaches, there is now a void to be filled, an email ready to be sent. Instead of getting good news and thinking “great, what next?” I have prepared myself to hear the invitation and accept it.

In order to get in the right mindset ask yourself these questions:

Which opportunities would I love to say YES to?
If my calendar filled with these clients I would be so grateful and happy
This type of query will be such a pleasure to accept

Of course you’ll need to be specific and selective in order to avoid filling your days with any opportunity that comes along, whether or not it serves your goals. Which begs the question: what are your goals? And what opportunities will help you reach those goals?

If your goal is to grow your list and play a bigger game then the opportunities you select should reflect accordingly. Maybe you determine what the size of the audience should be and identify some key components to include in your presentation. Great! Write these into your Canned Response (get specific) and remember that these are qualifiers for the opportunities that will come your way.

From the earlier example, I expand the YES email as follows:

I would love to be a featured guest in your upcoming telesummit!  Teaching and sharing how support systems enable online businesses to grow and owners to reach a bigger audience is one of my passions and your audience seems to be a great fit. Knowing that over 5,000 entrepreneurs who are excited and motivated to grow their business in the next 12 months will be on this call fills me with joy!

Do you have a particular topic focus in mind? If not, may I suggest one of my two most popular talks that we can cater to your audience:

1. How to create simple systems for your company to make money in less time
or
2. Successful outsourcing – How to ensure you’re getting the most bang for your buck

Here’s a link to the descriptions of each talk and the target audience [link].

I would love to hear your thoughts and discuss what high value, free resource I can offer to the telesummit attendees next month. Let’s schedule some time on the phone together to create the interview questions so we can optimize our time on the phone together!

There are lots of resources for saying no, arguing that we should say no more often and to some extent that’s good advice. But first, focus on what you would love to say yes to and then we’ll consider how to systematize your no.

What are you ready to say YES to?

Outsourcing 101 – Find the Right Tasks

October 31, 2011 Outsourcing by Kelly Leave a Comment

One of the primary challenges that entrepreneurs face is deciding how to get support in their business, who to hire, what work to give them, how to train and how to manage their work.

I’m not going to sugar coat it, there’s a lot of work involved.

Sometimes the advice about outsourcing can be more confusing than helpful, it seems that there’s a lot of opinions and most conflicting.

The first challenge is to know what tasks you’re going to outsource.

To really understand how to build your business starting with outsourcing you’ll have to take stock of your business. The reason that much of the generic outsourcing advice you read is so conflicting is that different things work in different businesses.

Do you know how your time is currently spent in your business? The tasks that you do every day give great insight into how you’re using your time and will enable you to understand how to create leverage in your business.

The first step : beginning today track your time throughout the week and note all of the tasks that you do personally.

Your list might include:

writing website copy
loading photos or testimonials on a website
coaching clients
setting up appointments
answering emails
updating files
posting on twitter, LinkedIn or Facebook
reaching out to colleagues
talking with leads

And dozens of other routine tasks.

You must do this work to understand what are the tasks that you can outsource so that we can move on to the other concerns such as:

What if they don’t do things my way?
How do I know they’re doing the work?
What happens if they do a horrible job?
Isn’t it easier to do myself?

We’ll be covering these in the next few weeks so be sure to subscribe via RSS and join my newsletter to get all the updates, special offers and my free toolkit: Play a Bigger Game Business Playbook.

Salon Lessons for Your Business

October 29, 2011 Inspiring Businesses by Kelly

One of the downsides to eliminating cable TV in my house is that I don’t catch any new shows. On my recent flight to Miami I caught the Bravo show Salon Takeover and immediately was hooked by the unique approach of the show. Finding it on Amazon streaming video when I returned home meant I could catch up on three seasons worth of shows in the past few weeks.

While many people focus on the attitude of the show’s expert, Tabatha Coffey, I loved watching her tear down and recreate systems and address problems in each business. I came away with a slew of lessons and I would love to share some of them with you because even if you don’t have a professional hair salon, your business (and mine) can learn from Tabatha’s insights.

It’s very tempting to dissect and entire episode but honestly, there are just too many great lessons in each 40 minute show! Instead I’ll take just one lesson and show you how to use Tabatha’s rules in your own business.

In the inaugural episode I was intrigued by the management problems that Ten Salon in Long Beach faced. Unlike many of the following episodes with no rules or directions, this salon had too many rules.

Everyone except the owners seemed to see the problem with one stylist noting “they think their systems are black and white but with so many systems it becomes gray.” Instead of creating clear expectations, the rules manuals included too many scripts, rules and write ups to be effective.

Tabatha noted, “with so many procedures it’s like being in kindergarten” and as a result 80 employees had left or been fired in a two year period. Instead of creating stability and consistency in the business, the rules manuals were hurting the business and costing the owners money.

The problem is not the owners who desired to create effective systems and document what works.

The real issue was the owner’s personal belief that she had to be an expert in everything.

Interviews with the salon owner were incredibly insightful to how she viewed the manuals and her role in the business. In defending the manuals she said, “we try to write a procedure for everything that happens or could happen.”

It’s obvious to me but should be noted that if you spend all of your time writing down all the things that could happen then you’re going to stifle and strangle your team.

In the salon there were scripts for every customer interaction which often left the employees flipping through the book to read the right script instead of talking to the client. A simpler, more effective system would lay out guidelines and create the right atmosphere.

The front desk phone systems could include guidelines such as:

identify the salon by name
introduce yourself
listen carefully to the caller and answers without rambling
if you don’t know an answer here’s who you should ask…
be enthusiastic, helpful and warm! we want our clients to enjoy coming in and that starts with your interaction on the phone

See how those simple guidelines can replace pages and pages of scripts?

As Tabatha made changes to the salon, including a beautiful new design, stylish reception area and suggestions to the staff it was clear that the owner was ill prepared for change.

After one breakdown of tears and hyperventilating, the owner confessed, “Seeing all the changes made me feel like a failure. I am someone whose supposed to have the answers for everything because it’s my business, right?”

This attitude is incredibly detrimental to an entrepreneur for a few reasons. First, you’ll end up investing a lot more time, money and energy in figuring out how to do everything yourself rather than humbly ask for help and while you may find the right solution eventually it will cost you more grief than necessary.

Second, the owner who tries to be the expert in ‘everything’ closes herself off to the wealth of knowledge and opportunity around her business. Team members, colleagues, courses, feedback – these are all opportunities to learn and grow. Closing yourself off because “it’s my business” will limit your growth potential.

Third, you cannot manage the vision of your business, the marketing and growth so you can serve more people if you’re constantly nitpicking. This was something Tabatha picked up on right away when she asked:

“There’s a big difference between managing something and micromanaging. Do you do that?”

Consider your interactions with your team – do you always find something they can do better? Do you feel that they will never be good enough?

It’s very demoralizing to hear constant criticism and expectations of perfection.

This is not to say that you should be ‘rah rah everything is fine’ ignorant but there has to be balance. Give a compliment to your team without adding “but next time…” at the end. Consider how far someone in your training has come and be honest about their growth.

If a team member is truly ignoring your process, unwilling to grow and refuses to follow direction then something must be done. But don’t treat your employees as if they are children who need to be guided every minute of the day when they’ve proven themselves capable and earned your trust.

The fourth way this attitude of “I can do it myself!” is detrimental is probably the most important. Tabatha said it best:

“Your team is hungry. Hungry for someone to lead them, not preach at them! Give them motivation, let them see your passion, lead by example!”

Enabling the team to see your vision and passion for the work is critical. And when you have the right team who understand your reason for being in business and they see that you’re open and receptive to learning you may be surprised.

In the episode, Tabatha was astonished to see the front desk coordinator out marketing the salon, greeting new clients and acting drastically different than the rude, robotic person she’d observed on day 1. With the stifling rules gone, the coordinator stepped up and took a leadership role, helping to grow the business in the following months.

It’s interesting to me that even the style of the show itself has changed and shifted since the first episode. Having a system and making improvements is healthy for a business and can help you reach your goals. In doing so, enable and empower a team to support your goals and bring their expertise.

photo source, Episode 1.1 Ten Salon

Non-Verbal Business Communication

October 28, 2011 Systems by Kelly Leave a Comment

Recently I read this intriguing article from the NY Times about the way that high end restaurants in the city use non-verbal communication between staff. These clues were displayed in a photo essay by Alfred Eisenstaedt in 1944 but are still used in restaurants today.

Such as Clear Crumbs from the Table – signaled by brushing one’s own shoulder or Table Not Ready – communicated by a host gripping hands at the waist to signal the maître d’ that the table is not ready and guests should be shown into the bar.

These simple yet effective systems of non-verbal communication say a lot about the business and staff.

1. The guest experience is top priority – first and foremost these non verbal tricks are used to give a superior dining experience. There are no signs for ‘hurry up and get these people out of here’ or ‘stop refilling the wine, this guy keeps spilling on the nice table cloth’. Each and every signal is designed to enhance the ambiance, cleanliness and total experience without alerting the guest.

Which leads me to…

2. The communication is subtle yet effective. What appears to be simple mannerisms like holding your hand across your jacket or grasping your hands at the waist is actually a message and one that most guests will not observe. Some of these requests are in other restaurants as well, but in the busy diner, for example, they’re communicated by Sally shouting at Don to clear table 15 and while you’re at it get table 6 some ketchup!

Even if the restaurant substituted these non verbal clues for whispered instructions it would be less effective. The guest would most often notice something was wrong or at least not going as planned.

3. Guests feel special. Their needs are anticipated and met before they’re even realized. Only one staff member ever stays at your table to explain the dishes set on the table and those crumbs are swept away before the guest can notice. As a result the guest feels pampered and cared for by each staff member they interact with.

Yesterday actually, I had an interesting conversation with the owner of the gym I attend and we discussed the lack of professionalism in my earlier attempted session with a trainer. I’ll have to give a more detailed account later, but one of the suggestions I gave was for the staff to adopt this same model of cooperation and forethought to give an amazing guest experience.

In the restaurant if you see the host standing with his hands clasped firmly together, fingers intertwined, arms and hands held closely at the waist, it means the table is not ready and the guests are shown to the bar instead of waiting in the lobby, staring at the walls and wondering if the restaurant down the street is busy tonight. Their guest experience has already begun as they’re shown into the bar, made comfortable and started with drinks to begin their evening.

Similarly, if the gym I use had a signaling system the trainer could easily signal the desk staff that the existing trainee was going to take 5 more minutes to wrap up. The desk clerk could then approach me (waiting somewhat impatiently outside the day care area) and apologize for the delay, take my intake form and provide me with a towel, leading me to begin my workout with 10 minutes on the treadmill for a workout. Then show the trainer where I was working and hand her the form to continue my guest experience.

But this level of professionalism requires another skill the restaurants have perfected:

4. Staff is both intentional and aware of their duties and the restaurant at all times. Due to the subtle nature of the hand signals, the staff must pay close attention to their body language, eye contact and non verbal clues. Otherwise, the simple brushing of lint off one’s shoulder could bring someone over to clear crumbs when none exist on the table.

It’s not just the signaling party that has to be aware but the receiver as well. The bus staff sure isn’t hanging out in the break room smoking and laughing about yesterday’s episode of Jersey Shore. They’re professionals who have keen eyes on the room and their team to receive the clues that they are needed to clear plates from a table or clean a spill.

And, this is important, the professionalism reaches to each level of the staff because everyone is committed to an excellent guest experience. The person who clears the table is no less important than the chef. Each one has their role and each person’s attention and skills are needed within the business.

Fascinating study, is it not?

Now, let’s talk about YOUR business. While virtual teams may have less success with utilizing non-verbal communication, they often lack even the basic verbal and written communication that’s needed to provide an excellent client experience.

Before the restaurant industry adopted the non verbal clues, there had to be systems in place. Let’s use a conference style coaching session as an example.

Your written system may include that the project manager for your business be on the phone 5 minutes before the call to test the line. At 4 and 2 minutes til start time the PM will announce the call and give reminders for listeners. At the start of the call the PM starts the recording and monitors incoming questions.

Each of these things can be done automatically when the system is communicated and then followed. The host will never have to say “uh, did we start the recording?” on the call or multitask to check herself. The host will also not have to wonder if the participants know to press *4 to ask a question and that questions should be succinct as we want to have time for every person to contribute to the call.

These are examples of the traffic rules described in the restaurant, such as the staff always walking clockwise and enabling a team member leading a guest to go before a team member holding a cold plate of food.

As a business owner you may not be standing near a table with your hand on your lapel but you must create a system and communicate it with your team. This will ensure that each routine task is completed as you have requested and when there are “crumbs on the table” your team acts efficiently to step in, resolve the problem and all without your instruction every step of the way.

Life Support Systems

October 25, 2011 Systems by Kelly Leave a Comment

Last October I was spending a lot of time reflecting on support, both in life and business, as my Grandpa had recently spent weeks in the hospital before dying at 90 years old. At the time I considered how important life support systems are to us all, healthy or ill.

If you are in the hospital and your body is struggling then the medical experts with years of collective experience will use their knowledge and available systems to get you back in good health.

Now, there might be some complications if:

the patient doesn’t believe they’re sick
the patient sees signs but ignores them
the patient won’t accept treatment

Each of these complications can be overcome but only if the patient is willing to change their viewpoint and accept help. Our businesses are just like a patient facing a medical problem, and we must overcome similar challenges if they are to operate in optimal health.

It’s absolutely amazing how many resources are available to businesses, and many experts and coaches provide valuable free content that can help you reach your business goals. Why then do some entrepreneurs refuse to accept that support?

If the business owner believes,

I am happy with the way business is running, no matter the inefficiencies
I make the changes in my business, no one else can tell me what to do
that’s nice you want to help but I’m not interested in improving that right now

Sounds ridiculous, doesn’t it? But just like the patient in the hospital protesting that they don’t really want to pay the insurance deductible and you know, they just don’t have the time to go through treatment and it doesn’t hurt that bad – you may be deluding yourself in your business as well.

Are you afraid to make changes because you’d have to spend money or invest time? Does the idea of turning to an expert for their opinion make you nervous? Are you unwilling to face that you might not know everything?

Be aware of these thoughts when they come up and identify why you’re not taking action.

A year ago my Grandpa passed away, possibly before his time, because he didn’t acknowledge symptoms that pointed to a serious medical condition. By the time the doctors were aware it was too late to treat.

Now obviously, your health is something to pay close attention to because the consequences can be severe. Similarly, don’t sacrifice the health of your business by ignoring symptoms and ignoring life support systems.

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