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Are you investing in the relationship with your VA?

February 19, 2014 Team & Support by Kelly Leave a Comment

There’s something to be said for nurturing your relationship with your assistant, and yet, many entrepreneurs and corporate managers aren’t exactly sure how to do that. An excellent assistant can simplify your life in so many ways (and complicate it in so many others if you’re not careful!) that it is definitely worth the time and effort to cultivate a strong, loyal relationship with him or her.

So, as someone who has worked in both the corporate world and the online entrepreneurial world as an assistant, let me share some tips with you today on how to help nurture that relationship.  Continue Reading →

What business owners can learn from the #sochifail

February 12, 2014 Customer Service by Kelly Leave a Comment

Last week the Winter Olympic Games officially opened in Sochi with a beautiful ceremony that illustrated that the city, while crammed with athletes, supporters and journalists, may not be entirely ready for the games.

Every 2 years the world watches as a new city hosts the games and world class athletes compete for the gold. But what happens when the focus shifts from their accomplishments to a host city’s failures?

I won’t detail all of the problems which range from human rights abuses to community toilets; you can read most of them on the Twitter feed here.  The real question is how we as business owners can learn from this failure and how to recover with the grace of an athlete.  Continue Reading →

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A $30 Cup of Coffee

February 5, 2014 Business Building by Kelly Leave a Comment

Several years back I went to Sacramento to visit a friend of mine from college. Mike had just moved to the area to attend law school and it was nice to see a friendly face from the East Coast! But after catching up over Starbucks, I was dismayed to find a parking ticket on my car! Turns out I’d been in a residential zone and my $4 drink turned into a $30 lesson.

But the odd thing is that, even at the time, I wasn’t too upset. Sure, I didn’t feel like paying for a ticket, but when I thought about it, I saw that $30 as an investment in our friendship.

Nowadays my criteria for the $30 coffee is a little different. I watch carefully to park legally, but I’m happy to drive an hour or two to see a friend for dinner. Or visit someone’s open house or celebrate a birthday. When I travel I try to find opportunities to meet people I’ve chatted with virtually or meet new entrepreneurs.  Continue Reading →

Why just one lead magnet doesn’t work

January 29, 2014 Marketing by Kelly Leave a Comment

Do you ever wonder why grocery stores print out an ad each week with dozens or hundreds of deals? Ever consider why a car dealership has more than one model car, truck or van? Maybe you’ve never looked at the hundreds of Post-Its available at Staples and wondered why 3M produces so many. I have, but then again I’m a nerd.

The reason for all of these business choices is simple: different customers will be attracted by different things.  Continue Reading →

Building Trust One Day at a Time

January 22, 2014 Business Building by Kelly Leave a Comment

There are certain behaviors that we are trained to look out for, and when we see them, tip us off that something is not quite right. Most of these are cultural and can vary widely because what’s acceptable in Texas may be out of sorts in Canada.

Online businesses have all the challenges of a business establishing trustworthiness plus the added hurdle of communicating over the Internet.

Here are 5 Ways to Build Trust on a daily basis:
 Continue Reading →

Practice required, you know since we don’t live in the matrix

January 15, 2014 Business Building by Kelly Leave a Comment

The first time I shot the pistol, I did not hit the bullseye. In fact, I don’t even think I shot the paper…

Let’s just say the wood above the targets may have received an extra hole or three.

But even though I found out Sunday that I’m clearly not a natural when it comes to shooting, I keep practicing. And steadily through each round I got a little better. My Dad has quite the collection so I tried out a few rifles, shooting left handed, even an automatic, which had some serious kick to it.

 Continue Reading →

Creation Requires Action

January 8, 2014 Business Building by Kelly Leave a Comment

A few months back I shared an article about the “Pinterest problem” that I see happening to businesses from all industries. The theory is this: it becomes so much fun to “pin” or plan what we want to do that we never get around to doing it.

It’s the reason why “planning” courses are so popular with entrepreneurs. You can sit down and in a few hours plan out your entire year and feel really, really good about yourself. Never mind that you never get around to implementing all those ideas and plans.
 Continue Reading →

The power of momentum in your business

January 8, 2014 Business Building by Kelly

I grew up in the suburbs of San Francisco in the Bay Area, an area that has continued to evolve and grow out the infrastructure – especially after the ’89 earthquake! Since the area is well known for traffic and on-going construction I had an amazing idea when I was a kid.

If only, I thought in great naivety, they could do all the road work in ONE week. We could close the schools and everyone can stay home, then the rest of the year we wouldn’t have to deal with construction delays.

Genius, right? Just kidding, I know how impossible/silly the idea is now.

But the problem is we often have the same mentality in our businesses.

I don’t need to work on my filing, I’ll just put everything in a box and deal with it when I have 4 hours.

I’ll just ignore social media until I can overhaul the whole thing and afford to hire someone.

Sure, I need support but can’t afford full time so I’ll just wait until the budget is there for 4 people.

Maybe you have your own “procrastination project” which is one that isn’t moving forward but sharpens our avoidance techniques 😉 When I have these projects in my life the house becomes really clean!

The real solution to project procrastination is to generate momentum

If you accept that starting a project doesn’t have to require 12 continuous hours of work, then you’ll be more willing to take baby steps along the way.

When it comes to accomplishing any big goal, the first step is the hardest.

Your Action Step: Pick a single project that you’ve been holding back on and decide one thing you can do to move forward.

Focused momentum will accelerate projects faster

Imagine that you’re assigned a reading list and pick up 12 books and decide to read the first chapter of each book. How well do you think that will work for comprehension and getting into the story or subject?

When your attention is divided, so is your momentum.

Instead, start with a single project – not 5.

Your Action Step: Create a “later list” of projects that can stand a little more time on the back burner. Then commit to starting one project, even if it’s just 15 minutes of focused time.

Momentum will carry you over the speed bumps

I have this theory that “bright shiny object” syndrome is a symptom of not getting enough wins before you hit a snag.

Common blocks include managing teams, implementing technology, needing to make up skills, making big decisions, and integrating with your existing business. If you only work when things are going smoothly, then something will always stop you.

By focusing on one project, taking action with baby steps, focusing your attention, and building up momentum, you’ll be able to surpass those blocks along the way.

Your Action Step: Focus on the next step and don’t worry about things too far down the road. Trust yourself that you’ll have the insight and information you need when you reach a block to overcome it.

Finding a Balance

January 1, 2014 Systems by Kelly Leave a Comment

There’s a Pinterest problem that began with decorating and has spilled over into businesses. It begins innocently enough, with the theory that if you make something stylish, fun and fabulous enough then the most mundane and lackluster tasks will become enjoyable.

 Continue Reading →

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3 Common Email Problems (and how to solve them)

December 5, 2013 Systems by Kelly Leave a Comment

We just had a 4-day holiday weekend and I have to ask… do you hate your email inbox right now? In the midst of all of the Black Friday, Cyber Monday, go-buy-this-thing emails you are probably wading through hundreds, if not thousands, of messages.

So how do you know what’s important? How do you keep from the sensation of drowning when you open up your inbox?

It’s time to Conquer Your Inbox
 Continue Reading →

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