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5 emails you can delete forever

July 1, 2014 Resources by Kelly

I’m a big fan of email, especially when running an online business with international clients.

But wow, do we get way too many emails! How many do you think are sent worldwide in 24 hours? Think about it for a minute and I’ll tell you the answer in a moment.

If you’re like me the easy answer is “I get too many emails. Period.” Continue Reading →

The Badge of “Busy”

June 13, 2014 Personal Development by Kelly

It seems that no matter who you talk to, a simple inquiry like “how are you doing?” will return some variation of “busy!” I get it: we all have things to accomplish, relationships to build and nurture, laundry to do and work to be done. But there’s an insidious belief that without busy, there will be no success.

What if instead of busy we were active? You know, able to relax and play by swimming without counting laps, playing catch at the park, or running for the joy of it. There’s nothing wrong with activity, but busyness is a state of mind.  Continue Reading →

The Magic Pill

June 9, 2014 Business Building by Kelly

As a child you were told the story of a foolish boy named Jack who bought some magic beans. And while the results on that experiment were mixed, so many entrepreneurs never learned the lesson.

Instead, they traipse around the internet following guru after guru, always searching for the newest breakout star to follow and buying, for tens of thousands of dollars, some magic pills.

“Buy this product and you’ll have a 6-figure year!” they proclaim, the small print nowhere to be found.

“Hire me and all your problems will disappear!” they promise, funneling people into a group program which may or may not fit needs but does pad wallets.

There’s nothing wrong with making money or selling products, but let’s leave the magic pills & fairy dust to Disney.

 Continue Reading →

contracts

Set Boundaries in Your Business and Reinforce Them

June 5, 2014 Customer Service by Kelly

The phone rings at midnight. It’s a client – do you answer it?

You have a carefully constructed program and packages and your clients are always asking for “just one thing” or extra time.

One of the hardest challenges you’re going to face in business is setting boundaries, especially around your time. And when you’re building a business in the beginning, it’s not a big deal. Maybe you only have a handful of clients and want to prove yourself.

But those requests are like ants, once you allow one into your space, the floodgates open and getting them to stop is much harder.

It’s also difficult to address because it’s flattering when someone wants your expertise and support.

But without boundaries in your business, you’ll quickly become overwhelmed, discouraged and frustrated.

Here are some tips on structuring and reenforcing your boundaries:

1. Use your contract to set up boundaries

Every client has a contract, right? Then use this document to specify how your time is structured, how additional phone calls, emails and in person time is addressed.

You might want to remind clients of your expectations in a welcome packet to remind them of your expectations at the beginning of a working relationship.

By getting very, very clear on exactly what is acceptable you can more easily identify when a client’s behavior is not.

2. Prepare a template that addresses the problem

Often when someone crosses a boundary, it’s not malicious. They may simply need more support than agreed upon or have a true emergency.

What helps is identifying what an emergency looks like and structure this like a doctor’s office. If you’re a website developer then your emergency will look much different than a personal trainer.

For clients outside of emergency situations, the easiest way to address behavior is to point back to the contract and/or welcome packet.

3. Don’t be afraid to adjust expectations

As your business grows you may find that your initial boundaries are not enough and it’s time to change. In these circumstances it’s appropriate to address by announcing the change.

The real trick to these announcements is setting up a policy that serves your client and benefits them, because we all know that self-serving policies don’t go over well.

Everyone asks “How the crap do I do THAT?” and so here’s a clear and effective script you can model:

“Effective on {date} we have a new policy change regarding after hour emails and emergencies. In congruence with our business hours we answer emails between 9am and 5pm local time Monday through Friday. Because after hours emails are not monitored in real time, we have set up an Emergency Line so you can reach our virtual reception desk 24/7 by dialing {phone number}. This line is similar to an after hours Urgent Care Center and as such we ask you do not call them for appointments or regular requests; those can continue to be directed to {email}. As a reminder here are the true blue emergencies you can call about:

{list 3-5 items specific to your business here}

This line is a little like 911 – it shouldn’t be used lightly and if abused we will address that behavior immediately. Thanks so much for your business and we’re excited about this policy and being able to serve you in the case of emergency.”

Creating boundaries around your business is not about protecting your time, energy and attention from clients who need real support – it is about being very clear about how and when you are available to serve and providing guidelines for your clients to follow.

Action Step: If you don’t yet have boundaries created in your contract or welcome packet start developing those guidelines to add in.

business

Is This Program a Rip Off?

June 2, 2014 Business Building by Kelly

I’m just going to warn you up front: this blog post will be unlike what you’re used to reading here. And I’m not sorry – it’s way past due. This post is not on my marketing calendar – nor does it “fit in” with our current discussion of how you can take a vacation without your business falling apart. Except it does kinda fit because too many businesses are creating passive income so they can live “on vacation” forever.

*

For weeks now I’ve been knee deep in several forums, reading about how business coaches are disappointing their clients. These former students are speaking up and saying “this is a rip off” and “they are selling a dream, not the tools to accomplish it.”

And these are coaches who you would recognize – those with big names, popular followings and self proclaimed authentic businesses whose audiences seem to be speaking up (albeit anonymously) and calling bullshit.

I’m not going to link to the forum.

I’m not going to name names.

But if you’ve been let down, ripped off, fooled, or taken advantage of by a coach then keep reading. This is for you.
 Continue Reading →

Is anyone listening?

May 26, 2014 Personal Development by Kelly

Of all the entrepreneurial skills, perseverance has to be one of the most needed and also underrated of them all. Because no matter how confident you are in your abilities and results, there are times when it feels like you’re talking to an empty room.

All artists go through these times, whether it’s the stand up comedian who fails to get a laugh or the band that can’t get booked. Painters struggle to find their audience and artisans can easily feel lost among the thousands of Etsy shops.

What’s really going on when no one seems to be listening?

Well first, it could be a self delusion. Some suffer from illusions of grandeur, other from unimportance.

What is the truth?
 Continue Reading →

Why Vacation can be Terrifying to the Entrepreneur

May 22, 2014 Personal Development by Kelly

This year I took my first non-working vacation in 4 years and now, when I look back to that vacation, something incredible stood out.

It wasn’t watching humpback whales in the ocean.

Or snorkeling on the reef.

It wasn’t even the amazing people I met, food or drink or beaches I visited.

I was terrified something would go wrong and I wouldn’t know about it and, at the same time, purposefully unplugging from social media, email, and the internet in general.

It was a really odd to be sitting on the beach at The Office (real name of bar in Cabo), enjoying a cold drink and the hot sun AND thinking about the ezine or my customer service account.

Here’s what I learned from that trip:
 Continue Reading →

The lessons I DIDN’T share about my trip to Mexico

May 15, 2014 Playbook by Kelly

This year I took my first non-working vacation in 4 years and now, when I look back to that vacation, something incredible stood out.

It wasn’t watching humpback whales in the ocean.

Or snorkeling on the reef.

It wasn’t even the amazing people I met, food or drink or beaches I visited.

I was terrified something would go wrong and I wouldn’t know about it and, at the same time, purposefully unplugging from social media, email, and the internet in general.

It was a really odd to be sitting on the beach at The Office (real name of bar in Cabo), enjoying a cold drink and the hot sun AND thinking about the ezine or my customer service account.

Here’s what I learned from that trip:
 Continue Reading →

Your Business… Offline

May 8, 2014 Team & Support by Kelly

Ask any entrepreneur, or teenager, to go 48 hours without using the internet and you might get a lot of blank stares. It’s akin to asking some people to give up coffee, texting or television. Sure it could be done, but why would you want to? Here’s a few things my 36 hour no-internet experience has taught me & how your business can survive an outage:
 Continue Reading →

What I learned & experienced at #icon14

April 29, 2014 Business Building by Kelly

If I were more technically savvy I would have strapped a camera to my head and recorded the last 3 days for you live from iCon. While you can purchase the entire library of videos (every keynote, breakout session and presentation) from Infusionsoft, it’s just not the same as walking the halls and meeting the amazing people who make up this community.

While the focus is on learning how to use the software to accomplish goals in our businesses, there are so many lessons every business owner can learn. Such as:

 Continue Reading →

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