Find the systems you need to grow your business
When it comes to creating a great customer experience there are some simple, yet powerful, ways to wow your clients in a memorable way (without breaking the bank).
Today I’m sharing some of my favorite strategies for making your clients fall in love with working with you. Continue Reading ￫
Perhaps you’ve got your systems for blogging perfectly set up by now. Perhaps you already know all the rules and regs for citing sources and references for what you’ve written.
But do you know the legal protocol for posting images? What the heck is the Fair Use Doctrine? And what’s the difference between Creative Commons and Public Domain? Continue Reading ￫
{True story: The original title of this blog was: Creating an awesome customer experience until I wrote the following line “record your customer’s preferences around your service (email vs. phone calls, whip or no whip)” and in my defense, I WAS THINKING ABOUT COFFEE. But it was too hilarious not to include, hence the new title.} Continue Reading ￫
Have you ever reached out with something that was time sensitive and extremely important, only to get an unexpected ‘out of office’ reply? Now, how do you prevent your own clients from that frustration when you’re out for the holidays, vacation, or travel?
Today I am sharing how you can communicate your time off with clients and establish boundaries to protect your time. Continue Reading ￫
When it comes to planning ahead for an upcoming holiday or time off, one of the best ways to keep the momentum in your marketing and business is to work ahead of the calendar. No matter what your business model, there are always tasks that you can do in advance to save time later. Today we’ll be going through 3 categories of tasks and I’m sharing my tracking docs in your free Swipe My Systems file at the end of the post. Continue Reading ￫
Do you ever look at the incredible amount of stuff you have to do and resign yourself to spending 100 hours a week working?
Today we’re talking about making time for time off so you don’t burn out.
One of the things I will always appreciate my Mom for introducing in my life is the concept of a “mental health holiday” – it was a single day (usually a Friday) during my school-aged years when, if I had no tests or assignments due, I could take the day off of school. Continue Reading ￫
Winter is coming and, with it, the holidays. Recently during an Infusionsoft training call we tackled how you can prepare for the upcoming season to continue marketing your business without sacrificing personal time. While that training focused specifically on Black Friday and Cyber Monday strategy, today I want to share more generally about upcoming holidays, no matter what you celebrate. Continue Reading ￫
Once you’ve made the commitment to regularly share content through a blog, podcast, or guest posting position, the challenge becomes creating fresh, exciting content regularly.
Today we’ll look at some simple ways to always have content marketing ideas you’re excited to write about ready to go.
First, make the commitment to writing content, even if it’s short, every week. By staying in content-creation mode, you’ll be on the lookout for ideas all the time. Continue Reading ￫
A few weeks ago I shared how to create your monthly marketing plan by breaking down the tasks you want to accomplish into weeks, so you’re not overwhelmed trying to do it all at once.
(Check out that article and resources here)
Today I want to go even further into your weekly marketing plan so you can build your action plan and never have that lost, confused feeling of “what the hell am I doing?” – at least when it comes to your marketing. Continue Reading ￫
We live in a sample culture – where it’s common for buyers to get a taste of what they’re purchasing, whether it’s a slice of ham at the bakery or a test drive in a Porsche. In today’s video I’ll share how you can use this cultural habit to get more followers, leads, and buyers in your own business. Continue Reading ￫
