One of the hardest things to deal with is a lead asking to work with you and knowing, deep down that they’re not a good fit. So how do you gently turn away business without feeling like a jerk? Continue Reading ￫
Systems to Attract Ideal Clients to your Biz
When I first sat down to write this post I thought that I should just say “be consistent and authentic!” and call it a day. But honestly, that’s such a cop out. There are things that maybe you shouldn’t reveal! So let’s get real about what it really takes to attract ideal clients to your online business. Continue Reading ￫
How to turn down non-ideal clients
Today’s system is how you can identify a non-ideal client when she walks in your virtual doors.
It happens to all of us — as you continue to market your business and expand your influence, you’ll get interest from a wide variety of people who want to work with you. Sometimes this is super exciting and you’ll be thrilled to take on a new project or work with the people and companies they represent. Continue Reading ￫
A more realistic ideal client profile
Most of the time when I hear about an ideal client profile they are wildly unrealistic and overly detailed pieces of prose that tell an entrepreneur that if you don’t know your prospect’s favorite color then they’re just not a good fit.
*cough*bullshit*cough*
And while I wish I could shuffle it off into the “unnecessary work” category, it is actually a very useful process to go through. Continue Reading ￫
How to shut out distractions in your business
Everyone has them, distractions that keep us from being productive and reaching our big goals in business. And it’s frustrating, especially when you know what you want to be doing but seem to do everything else instead. Here are 3 of my favorite strategies for staying focused and ignoring distractions. Continue Reading ￫
The most important skill an entrepreneur can develop
When one becomes an entrepreneur all of a sudden you have to learn skills that you’d never imagined would be relevant. But there’s one above all others that will serve you every single day in immeasurable ways. Continue Reading ￫
My Favorite Systems for Establishing New Habits
Right after the New Year everyone gets excited about productivity and their goals and by this time in the year it might be all for naught. If you’re struggling with your goals then I want to share 3 of my favorite systems for keeping a new habit once you’ve set the goal. Continue Reading ￫
How to Create new habits for your business in 2016
After just a week of 2016 it’s unlikely that someone has given up all of their resolutions, but today I’m most concerned about the habits that you’re building in your business.
To me, habits are so much more powerful than resolutions or even goals, because once established, they persist even when you don’t feel like doing them. You’ve probably experienced this in your personal life, even if you don’t recognize it at the time. Continue Reading ￫
A year in review
Ever since I first watched Rent, there’s something about the New Year that puts the tune “525,600 minutes” in my head. I love the lyrics of that song because it reminds me that every day we have a choice of how to spend our time, each of our minutes. Continue Reading ￫
I wanted to say…
Marketing is always tricky around the holidays as people take time off, stop checking email, and are mentally enjoying “down time” before getting back to work on their business.
I’m historically not a fan of big holiday sales or promotions, because usually the last thing entrepreneurs want to do over a holiday weekend is think about their business systems! Continue Reading ￫