Just ONE Thing

Imagine that you’re a contestant who has been asked to share ONE thing you know with other entrepreneurs.

Not your “top 12” or “oh and this” but the singular truth or tactic or skill that you know will better lives and businesses. What would it be?

That was the inspiration for today’s article because I know how scarce time is for many of us. And I also realize that doing a hundred, or even a dozen, things isn’t always an option.

So what is that ONE thing?

Write down how you do what you do.

/fin

Of course I’m not a contestant with a 45 second sound bite so here’s a little bit more about why this works and why you should start doing it today.

We all do different things in our businesses. The owner of a surf shop leads a very different life than a photographer. So documenting exactly what you do is necessary because your business is unique.

How we do things is unique as well. It’s born out of practice, finding shortcuts and knowing what needs to happen. These are the things that we have to be shown whether it’s how to make a sandwich or create a blog post.

Having a written record makes training easier because I’m sure you don’t want to be the do-er of every thing in your business for the rest of your life. Outsourcing is wonderful, my friends, and having a task documented makes it so much smoother.

You’ll also feel better about yourself. Sometimes it’s hard to talk about what we do as entrepreneurs because spending hours “writing content” sound so vague and easily dismissed. Instead, a step by step account of how you researched, wrote, formatted, found a graphic, SEO’d and published content on your site shows exactly how much effort went into “writing content.”

This is where the magic happens, in understanding and documenting how your business works, day in and day out. If you would do just one thing, make it writing down one task today.

Action Step: What is the one thing you’d like your audience to know or do? Take some time and tell them today.