What are you launching?

In business it often feels like if you’re not moving forward you’re going in reverse. The challenge is that there is always something to learn, build, refine and study – not to mention leads to attract, educate and nurture, then clients to teach, inspire and support.

But I still have to ask: what are you launching?

It can feel a little awkward, right? Self-promotion has such negative connotations. Some people feel like they’re interrupting and being pushy. There’s the whole “compare despair” where someone else is always more talented, connected and beautiful.

So I’m going to break it down and make this really simple

Pretend this is a casual conversation over coffee, not a pitch contest.

So, what are you really passionate about?

Me: Coffee. And, even though this is totally nerdy, I love watching systems run. I love knowing that I’ll get the same sugar-free-hazelnut-soy-latte at every Starbucks I visit. I appreciate that Facebook never goes down. The Saturday Farmer’s Market. When events or processes work as they’re supposed to.

That probably makes me a bit of a control freak, right?

How do you help people or business or both?

Most people are overflowing in ideas and creativity. But as a “quick start” it becomes really tedious and difficult to finish. That’s the stuff I love, and I partner with people who need that balance. But it’s not personal stuff like “I want to finish painting this room or get organized” – it’s all business related such as “I need to do that free report and follow up emails” or “I should figure out that automated billing thing… some day.”

Exactly how does that work?

I primarily work with private clients who want lots of personal attention and support around something like a business launch. But I’m really drawn to the startup entrepreneur who is struggling, frustrated, maybe cash strapped and wants, no needs, that kind of support and has been told over and over that it’s outside of her reach.

Or his – I work with a lot of cool dudes.

So for those people who can’t afford private, long term support, I created a really detailed and awesome launch program because it’s more cost effective and I can teach 10x as many people who really need the support.

Why does this matter to you?

I’ve been there. Broke and frustrated and never again want to feel like I’m not worth someone’s time unless I had a load of cash to buy their attention and affection.

I hated it.

And even now I hate seeing talented people with passion and service to share with the world stifled.

So, what are you launching?

Action Step: Now that I’ve modeled how the conversation can flow it’s your turn! Write, talk, dance it out and answer these questions for your own business:

Hey I’m curious, what are you really passionate about?
How do you help people or business or both?
Exactly how does that work?
Why does this matter to you?
So, what are you launching?