The annual Infusionsoft user conference always brings interesting insights around marketing automation and the technology but it’s the non product features that leave a mark.
The first year I attended a pre-conference mixer and met 2 people who had been long time users and attendees. Interested in their experience, my friend Patrick Conley asked “what do you like most about the conference?” and their answer surprised me.
“You’ll find that the people at this conference don’t whine about the economy; they’re get-things-done, whatever-it-takes business owners and that mindset is really rare.”
Now, I’m paraphrasing because it’s been a few years, but that assessment of the attendees proved to be spot on.
In your business, think about more than what you’ll learn at a conference from the speakers and expand to understanding the other attendees. While attending the talks is a big part of the experience, your fellow conference goers can add so much to an event!
The second thing iCon has taught me is that inspiration is just the beginning. If you’ve ever been on Pinterest you know this 😉 It’s great to get inspired and learn from others but where the magic really happens is implementation. I’ve read many articles that outline the “epiphany junkies” who love to learn and post “oh my stars! this is soooo amazing!” but rarely take action in their own lives.
Business ideas are like that too – how many times have you heard “do a webinar, optimize the follow up sequences with testing, upsell to higher value packages and make millions!” as if it’s just that simple?
In your business when you get inspired ask yourself immediately “How can I put this into action or get a reminder to take action in a few weeks?” so your great ideas don’t go down in history as a list of things that would have been cool to do.
Finally, iCon is a fascinating microcosm of the internet marketing world. There are so many users in attendance that seeing a cross section is amazing. One thing that is definitely awkward is when someone tries to make the rounds and pass out all 500 of their new business cards on the first day.
You simply can’t make meaningful connections with 500 people in 3 days. Instead of trying to work the room, most users focus on fewer, quality relationships. Especially at a conference of peers, you need to isolate before you attend who at the event is your ideal audience. Instead of trying to reach everyone, make connections but focus your attention on a smaller segment.
That doesn’t just mean potential clients – look for relationships around speaking engagements, affiliate partners, coaches, support professionals, referral relationships, and those who are hosting the conference.
In your business remember that the best way to maximize the potential ROI of an event is not to carpet bomb the convention hall with your business card but to engage in conversations and relationships that support your goals.
Action Step: What’s the next event, tradeshow or conference you’re scheduled to attend? Take some time today to note who you’d like to connect with at this next event.
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