(Video) Service Business Systems: Lead Generation

If you’re a service provider, then you may have thought “systems won’t work for me” simply because your work is too unpredictable from one day to the next. But that’s the exact reason why you need systems in the first place!

So we’ve put together a great business systems video series just for service providers – if you’re working directly with your clients and you’re not selling a product or a package, then this series is for you and you can automate your business in a few key areas:

1. Lead generation
2. Getting acquainted calls
3. Submitting a proposal
4. Following-up and closing the sale
5. Invoicing

Today’s video is all about Lead Generation for a Service business.

1. Look outside your direct business to competitors
For example, if you’re a nutritionist that puts together custom meal plans. Well, search for apps that claim to do the same thing and learn how you can distinguish yourself. Look at their marketing and see what applies to what you do or what you can utilize in your business. Look at how others are competing with you that are not service-based or that are services that offer no customization.

2. Automate your referral process
You can automate this by having your current clients reach out to other people within their network, make warm introductions, write testimonials, or even host you to their audiences as part of their team and their solution.

3. Create fresh content
The cheapest way to get started is by content creation – put out a lot of information about what you do, how you do it (just a little bit of the how!) and why it is so important. The great thing as a service provider is that you’re in the trenches every single day with your clients. You understand their frustrations and you know what things come up over and over again.

One of the systems you can use is to track daily the kinds of problems your clients are having that you can solve. Then, turn that into content that talks about how you can provide support and how your clients are reacting.

4. Engage regularly on social media
You can take the content you just created and put it out there where your clients already are – whether that’s LinkedIn, Pinterest, Instagram, or Twitter, and engage with them. Don’t jut put it out there, but add a follow-up question or reply to questions you’re asked. Get that content out there to people who need it the most.

5. Advertise to capture people who are searching for solutions
Use the content you’ve created and turn it into ads. Use the pull questions, the things that really make people light up and turn it into advertising campaigns that bring them to your site so you can teach them what you do. Then you can get them on those Getting Acquainted Calls so you can begin selling them on your service or your product.

And remember, when you bring them to your site it can’t be blank, so that brings us back to content creation. Then, they’re going to poke around and see who else you’ve worked with and what they have to say. So if you have those referrals ready, those testimonials, put them up on your site as well.

In the beginning, it can feel a little lonely when you only have two testimonials or a month’s worth of blog posts. As you continue to do this on a consistent basis, you’ll start to build up the reputation of a service provider that shows up, that’s there to support and provide valuable content, and who has their business together. All of this will be building trust!

Come back every Thursday this month for more videos on how service providers can create systems for
2. Getting acquainted calls
3. Submitting a proposal
4. Following-up and closing the sale
5. Invoicing