The Launch Doesn’t End with Your Free Call

Launching a new program, product or service in your business takes a lot of work. There’s copy to write, videos to record, order forms to set up and so much more. Often I see entrepreneurs make the most of a free call to give valuable content and introduce the new offer. It’s a great strategy!

But one of the biggest mistakes I see is thinking that as soon as that free call is complete, the launch is over.

Instead, the free call or announcement is just the beginning. Here are 3 ways to keep the momentum going to make ongoing sales after a free call:

1. Take time to answer questions
Just because you’ve been developing this new thing for months or even years, doesn’t mean that the audience understands all the details like you do. So take time to answer questions with a follow up Q&A call or LiveStream, live chat on Facebook or devoting plenty of time to video Q&A and customer service.

You should expect to get questions via customer service, but if you’d like to truly leverage your time, then create a Q&A that many leads can consume at once.

If this is a revamp of an existing program, then you can use testimonials from previous clients to answer questions. For new programs and services, utilize generic testimonials that refer to your expertise and skill.

2. Give bonuses
Many people want to be “first” at everything. The first to review a product, get great results, be on the inside… and others will take a “wait and see” approach and put your offer on their someday list.

If you have a short term offer, like bonuses, special pricing, or a limited time to purchase, then it’s important to communicate that to encourage your audience to act fast.

It’s your job to educate the audience about who is right and ready for the offer and encourage them to get started to see results now.

3. Follow up messaging is key
Sometimes leads can’t make your free call, or listen to the whole recording, or only hear about the new offer after the call. In order to capture even more interested leads, you’ve got to make the information and resources available after the free call.

If you view the call as the end of the sales process you’ll miss out on valuable sales.

When your new offer is a departure from your usual programs, a different scope or larger time and price commitment, then you’ll need to spend more time in the sales process.

The great news is that if you do #1 on this list then you’ll have most of the content you need for emails and updates answering questions relating to the launch.

It’s hard to get outside your own perspective after pouring hours upon hours into development. By the time you get to a preview call it seems like everyone should understand all the nuances and benefits of your offer.

If it’s hard for you to keep your momentum or come up with the sales content, then a launch manager can be a valuable asset. They’re removed enough from the creation process to see your offer with fresh eyes and should be informed enough about your business and other offers to create messaging for your audience that sells.