Recently I had a great conversation with an entrepreneur in her first few years of business and one of her big concerns was getting more clients. As we unpacked her offers and pricing and how she gets clients now, one thing became really apparent. One thing she, and probably you, wasn’t doing.
And the good news? It’s the simplest thing in the world!
I’ll ask you the very same question I asked the entrepreneur I spoke to:
When was the last time you emailed your list to tell them you’re taking on clients?
If you’re like most entrepreneurs, the answer will be “never” or “a long time.”
And unless your ideal clients are psychic, you need to inform people that you are taking clients. This can be as simple as an email sharing what package options you have available, what services you provide, or what products are for sale.
Don’t assume that everyone on your list already knows exactly how you work or how to work with you. If you do, you’ll only serve those people bold enough to say “Hey, I need help with this – can I hire you?”
You’re (unintentionally) excluding those who need an invitation or are waiting for “a sign” that it’s time to raise their hand.
One important caveat before you send this email… you need to have a path for the lead to follow (it doesn’t have to be complex) because saying “pay me!” is not the call to action that you want.
You don’t need to spend the next 2 months creating a funnel either – the path can be as simple as “if you’d like to discuss working together, hit reply and share a little about what you’re looking for right now. I’ll get back to you to set up a time to chat in more detail.”
Done and done.
If you already have a client interest form or survey, by all means use that but don’t let the ideal of what you “should” have in place stop you from sharing the work you do and availability you have with those who need you most.
Action Step: Go write this email today. Even if you choose to send it after the New Year, write it out today. Plenty of people purchase before the calendar year is up, so there’s no reason to delay if you need more clients now.