When you’re in a launch it’s easy to get overwhelmed by how much there is to do and often I talk with entrepreneurs who say that they will keep their cart open “as long as it takes.” Learning how to launch involves knowing when you should start a launch but also when to end the launch and in this video I share how you can determine 2 of the most important launch dates for your business.
Watch the video below to check out my new reusable Launch Calendar that I’m utilizing when creating launch sequences and plans for my clients as I show you the two most important dates for your launch!
Launch Dates Recap
Your launch start date is often determined by the best time of the year and week to announce a new offer and should be added to your launch calendar once you know what other things need to be done. If you choose a launch start date next week then you’ll likely be overwhelmed and quit before you start.
Equally important is your launch end date to give a deadline for buyers and to close out your launch. Putting the end date on your launch calendar can help you design your marketing messages for the launch.
Create a Plan Before You Launch
Using a calendar like mine allows you to move around the dates easily when you’re in the planning stage. If you don’t have a white board or idea paint on your wall try creating a calendar on a sheet of paper and then marking your dates using Post-It notes to denote the events that happen in your launch.
While this video introduces 2 dates, you’ll also want to include others such as:
- early notification of the launch
- pre-launch content
- early bird pricing available
- bonuses expire
- live calls/workshops/webinars for leads
- dates for Q&A
- when the program begins, service starts or product ships
- last day to process orders
- final day for refunds
I hope you enjoyed this video about launching – there’s more in our launch category here on the site including posts to decide what technology you need for your launch and setting a budget for your launch.