She’s Got Systems

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The difference between perfect and ideal clients

Personal Development by Leave a Comment

While I have the opportunity to work with ideal clients through my business every day (I’m pretty blessed actually), there is a big difference between an ideal and a perfect client.

I’ll ruin the surprise now : there is no perfect client.

Sorry.

Most of the time when you’re out marketing, sharing about what you do, you’re looking to connect with ideal clients. The people who get you, need you, will pay for solutions, etc. and a lot of the problems come up because we’re expecting people to behave like perfect clients.

What’s the difference? Continue Reading ￫

Why You Need a Welcome Packet

Customer Service by 4 Comments

Every interaction with your client can either increase their doubts or help them confirm it was the right choice to work with you. Often entrepreneurs are focused on strategically and consistently working with leads, only to ignore them after payment has been received. Instead of ignoring the closed clients, a well thought-out welcome packet can direct your time together and resolve any remaining jitters.

This is how we work

While you should cover policies and what it’s like to work with you during the lead process, having a document that spells out how your business operates is critical at the beginning of a relationship. These could be reminders like “payments must be made on time” or courtesies such as “please send files 24 hours in advance of calls for review.”  Continue Reading ￫