While I have the opportunity to work with ideal clients through my business every day (I’m pretty blessed actually), there is a big difference between an ideal and a perfect client.

I’ll ruin the surprise now : there is no perfect client.

Sorry.

Most of the time when you’re out marketing, sharing about what you do, you’re looking to connect with ideal clients. The people who get you, need you, will pay for solutions, etc. and a lot of the problems come up because we’re expecting people to behave like perfect clients.

What’s the difference? Continue Reading ￫