Every interaction with your client can either increase their doubts or help them confirm it was the right choice to work with you. Often entrepreneurs are focused on strategically and consistently working with leads, only to ignore them after payment has been received. Instead of ignoring the closed clients, a well thought-out welcome packet can direct your time together and resolve any remaining jitters.

This is how we work

While you should cover policies and what it’s like to work with you during the lead process, having a document that spells out how your business operates is critical at the beginning of a relationship. These could be reminders like “payments must be made on time” or courtesies such as “please send files 24 hours in advance of calls for review.”  Continue Reading ￫