When I first sat down to write this post I thought that I should just say “be consistent and authentic!” and call it a day. But honestly, that’s such a cop out. There are things that maybe you shouldn’t reveal! So let’s get real about what it really takes to attract ideal clients to your online business. Continue Reading ￫
How to turn down non-ideal clients
Today’s system is how you can identify a non-ideal client when she walks in your virtual doors.
It happens to all of us — as you continue to market your business and expand your influence, you’ll get interest from a wide variety of people who want to work with you. Sometimes this is super exciting and you’ll be thrilled to take on a new project or work with the people and companies they represent. Continue Reading ￫
A more realistic ideal client profile
Most of the time when I hear about an ideal client profile they are wildly unrealistic and overly detailed pieces of prose that tell an entrepreneur that if you don’t know your prospect’s favorite color then they’re just not a good fit.
*cough*bullshit*cough*
And while I wish I could shuffle it off into the “unnecessary work” category, it is actually a very useful process to go through. Continue Reading ￫
Why just one lead magnet doesn’t work
Do you ever wonder why grocery stores print out an ad each week with dozens or hundreds of deals? Ever consider why a car dealership has more than one model car, truck or van? Maybe you’ve never looked at the hundreds of Post-Its available at Staples and wondered why 3M produces so many. I have, but then again I’m a nerd.
The reason for all of these business choices is simple: different customers will be attracted by different things. Continue Reading ￫
The difference between perfect and ideal clients
While I have the opportunity to work with ideal clients through my business every day (I’m pretty blessed actually), there is a big difference between an ideal and a perfect client.
I’ll ruin the surprise now : there is no perfect client.
Sorry.
Most of the time when you’re out marketing, sharing about what you do, you’re looking to connect with ideal clients. The people who get you, need you, will pay for solutions, etc. and a lot of the problems come up because we’re expecting people to behave like perfect clients.
What’s the difference? Continue Reading ￫