The opposite side of the spectrum from “I don’t need no systems” is the idea that you need systems for every single possible circumstance that could come up in your business. Which, I’m sorry, is impossible.
It’s impossible because the advertising, audiences, marketing, sales, even the world is changing too fast. Pinterest and Instagram didn’t exist 3 years ago, Twitter was brand new 7 years ago, and Facebook was still college students only back in 2003.
To quote my favorite TED talk of all time and the amazing Sir Ken Robinson, “how can we possibly educate children for the 21st century when we can’t anticipate what the economy will look like at the end of next week?”
The world is changing too rapidly to be prepared for the elusive “everything” and entrepreneurs know better than most that you have to be adaptable. Continue Reading →