When there’s a holiday on the horizon, you can take time off AND use holidays as a tool in marketing your business. Thanks to automation you no longer need to work through the holidays, and with some planning ahead you can decide which holidays to take off and then prepare your marketing ahead of time.
While most of the time we think of holidays as a great time to relax, it’s actually a great time to promote your products or services. Your challenge is to plan ahead for the next 3 months of holidays, including your promotions, emails, and other marketing content.
If you’re planning a big sale around Black Friday, Christmas, New Years then it’s smart to notify clients early so they can plan to stock up or re-up for your service. When you prep marketing assets ahead of time, it gives you a chance to take time off during the holiday.
No one wants to be the Grinch writing emails while everyone else is opening presents. If you have a physical store location or anticipate getting a lot of emails, then you’ll want staff to cover the store or inbox at peak times.
My favorite list of holidays is here: http://www.timeanddate.com/holidays/
And you can Google for weird and wonderful holidays to incorporate for fun.
For example, did you know September 2nd is International Bacon Day? Oh the possibilities…
In fact, this is my favorite grocery store sign:
Planning ahead when it comes to content for marketing allows you to go deeper and actually enjoy the holidays! What’s your favorite holiday to use in your marketing?